About Glossi
Automate your ad quality validation and maximize your performance
Our Philosophy
At Glossi, we believe that the open internet is critical for a free, innovative, and competitive marketplace. But to make that happen, the industry needs to focus on trust and quality. By leveraging advertising data across the ecosystem, Glossi ensures that quality is always a priority.
We believe that the future of advertising is data-driven and transparent. That's why we're committed to providing publishers and advertisers with the tools they need to make informed decisions and take control of their ad quality.
By leveraging a combination of AI, human review, and industry-wide data, we are able to provide a comprehensive and accurate analysis of your bid responses. We offer both synchronous and asynchronous analysis to ensure that you can access the data as soon as you need and apply your own unique filters and rules to match your liquidity goals.
How it works
1. Comprehensive Asset Scan
We scan every asset in each ad—from the ad domain and rendered ad to the landing page.
2. AI-Powered Enrichment
Our system leverages AI and custom models to enrich creatives as they flow through our process.
3. Sensitive Content Detection
We identify sensitive tags and categories to flag potential issues early.
4. Accurate IAB Categorization
We verify that each creative is correctly categorized according to IAB standards.
5. Extensive Knowledge Base
With insights drawn from millions of ads, we provide high-accuracy data to support your decisions.
6. Automatic Brand Mapping
We manage the taxonomy of domains and brands, automatically mapping them for consistency.
7. Measurement Verification
We verify that measurement pixels and trackers are valid and correctly implemented.
8. Hybrid AI and Human Oversight
By combining advanced AI analysis with human judgment, we ensure thorough review and enhanced data enrichment.
Our Team
Dan Goldin
Dan is a seasoned ad tech professional with over a decade of experience in the industry. He led TripleLift's engineering team through the acquisition by Vista Private Equity for $1.4B in 2021. Dan has a passion for solving complex problems and has a proven track record of success in the ad tech space.
He believes that the open internet is critical for a free, innovative, and competitive marketplace. In order to make that a reality, trust and quality are paramount. Publishers and advertisers need to be able to trust that the ads they serve are safe and high quality.